Sweet Beats Jazz & Dessert Lounge

The Goal

Brand Identity, Illustration, Signage, Collateral, Marketing Strategy, Social Media, Web Design

The Client

Sweet Beats has been lovingly created to support the arts community, and through its success has inspired gathering, connection, and indulgence... All things that we, as humans, crave, need, and deserve. 

Create an immersive brand experience rooted in the moody, mysterious, and indulgent allure of La Crosse’s newest entertainment experience. 

The lights dim, cozy velvet chairs welcome the restless, indulgent flavors fill the air, and the sweet sounds of jazz dance among the rafters. Sweet Beats Jazz & Dessert Lounge was born from a deep passion for music, with the intention to offer the La Crosse, WI community something completely new and exciting — a chance to immerse ones's self in a restored historic gem that has been crafted to boast the ambiance of a classic New York jazz club.

Drawing on some of the building’s natural and historic elements, such as exposed brick, steel beams, and touches of Art Deco design, the Sweet Beats brand was created with the seductive qualities of jazz night clubs, and the lyrical nature of music.

Playful and intersecting graphics pair well with sophisticated fonts. Charming illustrations speak to the experience of indulging in all that Sweet Beats has to offer — moody lighting, cozy seating, craft cocktails, decadent desserts, and, of course, the music.