Driftless Skincare

The Goal

Brand Identity, Packaging, Illustration

The Client

The brand is rooted in wellness, nature, and nourishment. Peaceful and immersive like a walk in the woods, the brand as a whole captivates the way nature does when we experience time in it alone. 

Create a brand that embodies Driftless Skincare’s
all natural and earth-friendly values in an sophisticated,
nature-forward, and approachable way.

Driftless Skincare is a well-known skincare brand in the Driftless region of Wisconsin. Its original founder struggled to find safe, plant-based skincare that didn't irritate her sensitive skin. The future of Driftless Skincare was in the hands of a new team looking to expand its reach and impact. The current brand was of the DIY variety and in need of strategic and creative alignment in order to attract the right people to its intentionally crafted products. 

Even products marketed as "all-natural" often contained hidden formaldehydes and irritants, making safe skincare difficult to find. She started formulating her own products with plant-based ingredients, and their popularity spoke to the widespread struggle to find clean skincare. Consumers want and deserve to know what they’re putting into, and onto, their bodies. With skin as our largest organ, it’s imperative to use the best products possible.