Eglash Law Office

The Goal

Brand Identity, Packaging, Illustration

The Client

The brand is wholly centered around all of these values, evoking a professional but welcoming energy, designed to help clients feel comfortable (no intimidating law jargon here)—the kind of comfort you feel catching up with a trusted friend.

To mirror ELO's focus on honoring family history, the logo depicts the letter "e" (for Eglash) nestled within the rings of a tree, illustrating and preserving years past.

Create a caring environment in which clients feel seen, empowered, and informed.

Eglash Law Office specializes in life and legacy planning. End-of-life conversations can be emotionally challenging and require a certain amount of trust, compassion, and empathy to convey the care a client needs to feel throughout the process. Heidi found traditional law firms she previously worked for unfortunately lacking to provide the kind of emotional support to clients that she sensed was imperative.

She started her own practice and set about changing the narrative around what the life and legacy planning experience should be like.

Deeply rooted in empathy, empowerment, transparency, and education, Heidi emphasizes the importance of clients' active participation in the planning process and the collaborative nature of her process. Her goal is for her clients to feel empowered to make their own decisions, and walk away with an understanding of those decisions.