Touch of Class is the premier boutique in downtown La Crosse, WI for high-end fashion and home goods. Owner Kim Pretasky grew up watching her mother and aunt build Touch of Class from the ground, and worked alongside them as they curated a collection of unique fashion pieces from all over the world. Kim's creative vision inspired the artwork for a set of shopping bag designs that rotate seasonally.

Kim and I share the sentiment that it's the little things that mean the most, and putting this into practice she applies careful attention into how each item is packaged. Upon purchase, an item is carefully wrapped in branded tissue paper, adorned with a sticker, and nestled into a bag or box that has been imprinted with one of the labels in this series, all painted in watercolor. 

Custom Watercolor | Package Design

Touch of Class