Medtner Society of Korea

The Goal

Brand Identity, Web Design

The Client

Concerts are ongoing and inspire learning among new audiences.

To offset a lack of familiarity of Medtner among certain audiences, conferences and educational lecture recitals are hosted in his name in Boston, Moscow, and Seoul.

The Medtner Society of Korea was founded by doctoral students Haeshin Shin (Boston University) and Hanna Choi (The Royal Conservatoire of Scotland). The MSK is dedicated to raising awareness of the virtuosic accomplishments of Russian pianist and composer Nikolai Medtner (1880-1951).

A strong brand to build further awareness was key during Hanna and Heshin's travels abroad. The logo is an elegant abstraction of the letter M and suggests the organic fluidity and motion of music. Paired with type reminiscent of Russian design during Medtner's lifetime, the logo as a whole twists historical reference into modern form.