Driftless Skincare is a well-known skincare brand in the Driftless region of Wisconsin. It original founder struggled to find safe, plant-based skincare that didn't irritate her sensitive skin. Even products marketed as "all-natural" often contained hidden formaldehydes and irritants, making safe skincare difficult to find. She started formulating her own products with plant-based ingredients, and their popularity spoke to the widespread struggle to find clean skincare.

Consumers want and deserve to know what they’re putting into, and onto, their bodies. With skin being our largest organ, it’s imperative to use the best products possible. 

Driftless Skincare's future needed a full rebrand to help its products, 15 years in the making, shine on the shelves and reach the hands of more people.

The brand is rooted in wellness, nature, and nourishment. Peaceful and immersive like a walk in the woods, the brand as a whole captivates the way nature does when we experience time in it alone. 

Branding | Packaging

Driftless Skincare