Driftless Skincare is a well-known skincare brand in the Driftless region of Wisconsin. It original founder struggled to find safe, plant-based skincare that didn't irritated her sensitive skin. Even products marketed is "all-natural" often contained hidden formaldehydes and irritants, making finding truly safe skincare a true challenge. When she started formulating her own products with powerful plant-based ingredients, their popularity spoke to the widespread struggle to find clean skincare.
Consumers want and deserve to understand what they’re putting into, and onto, their bodies. Skin is our largest organ, so it’s vital to use the best products. Driftless Skincare's future entailed a full rebrand to help these incredible products, 15 years in the making, shine on the shelves and reach the hands of more people.
Driftless Skincare is rooted in wellness, nature, and nourishment. Peaceful and immersive like a walk in the woods, the brand as a whole captivates the way nature does when we experience time alone in it. Cool, deep colors emphasize the nourishment we gain from nature, and reflect the shadows of the woods.
Branding | Packaging