Healthgrades developed an ongoing "Healthy Directions" awareness campaign for the HCA-affiliated healthcare facilities in East Florida. Each month featured a new direct mail piece on various, seasonally-relevant health and safety topics. Highlighted here are the following: Pool safety, sleep apnea and minimally invasive surgery.
Other topics have included hurricane safety during the month of June, and firework safety during the month of July. All concepts are playfully conceptual in the interest of catching the attention of its readers.