Marketing + Direct Mail

HCA Midwest Health is a division of Hospital Corporation of America (HCA), Kansas City's leading healthcare network and one of the many clients Healthgrades supports. HCA Midwest Health worked together with the creative team at Healthgrades to develop a mailer to spread awareness about the vital differences between 2-D and 3-D mammography imaging.

The strategy encompassed clever messaging and a pair of viewfinder glasses, through which the reader experiences the message that finding a tumor can be like looking for a needle in a haystack, and gain an understanding for how 3D imaging can save lives through its improved imaging.