Healthgrades
Digital: Display Ads + Email + Social

HCA Midwest Health is a division of Hospital Corporation of America (HCA), Kansas City's leading healthcare network and one of the many clients Healthgrades supports. The healthcare giant underwent a rebranding process from 2014 to 2015, during which it developed a new logo, mission statement and set of values under the premise of "applying a radical dose of common sense to healthcare."

The following Maternity & Obstetrics campaign utilizes new brand graphics and straight-forward messaging. The three service lines highlighted here, Labor & Delivery, Multiples and High Risk Pregnancy, focus on education and awareness through engaging concepts.